A rentabilidade e a lucratividade são indicadores fundamentais na análise do retorno de investimentos realizados e desempenho de um empreendimento. Afinal, o primeiro passo na administração de uma startup é estimar o potencial de lucro que a ideia pode alcançar.
Therefore, it is necessary to take into consideration the segment in which it will be involved and the way its sales flow will occur. In other words, one must understand and evaluate reports and data in order for decision making to be assertive. Therefore, mainly from their analysis it is possible to understand the financial health of the company.
But what are the differences between profitability and profitability?
First, the definitions themselves already denote some differences observed in the radicals of both terms. Profitability compares the final profit with the company's sales revenues, while profitability compares the final profit with the investments made.
That is, both indicators use net income as a basis for calculation. However, they are analyzed in parallel with two different factors of the business organization's financial performance.
It is worth noting another contrast: In contrast to profitability, profitability depends on information about costs, pricing, and competition. These aspects are crucial to determine whether the sales revenue will be sufficient to cover costs and generate a profit.
The importance of evaluating the return on investment profitability in your startup
There is a reason why evaluating your startup's profitability is indispensable. Precisely because it is a useful indicator to find out whether the investment made in the company is successful or not.
While profitability links net income and revenue, the return replaces the second item with the amount invested directly in the company. In this sense, the result of this calculation makes it possible to identify whether the business is really worthwhile.
Digging Deep into Your Startup's Profitability
As mentioned before, profitability and return are key performance indicators. Undoubtedly, they bring data and intelligence to the decision-making process. Therefore, mastering the concepts allows one to apply the information obtained in favor of the company's financial and operational health.
Above all, profitability, specifically, depends on the business's ability to generate returns based on the resources that have been invested. This means that a company is capable of having good profitability while having low profitability, and vice versa.
In fact, there is a balance between the relationship and distinction between these two indicators. In addition to the influence they have on your business. Therefore, it is essential that the manager knows and knows how to calculate both indicators. In this way, analyzing the metrics and adopting strategic actions directed to the needs of the company becomes easier and more effective.
How profitable is your startup?
Profitability is the result of the company's operations in a given period in relation to the investments made. This includes all economic, operational, and financial elements of the startup. So take all these factors into consideration when evaluating the indicator.
How to avoid startup investment mistakes?
The analysis of the profitability indicators has the objective of measuring the return on invested capital and identifying the success or failure factors obtained through the investments.
A saber, essa inspeção diz respeito aos processos produtivos – a atividade operacional da empresa. Ao passo que a rentabilidade está diretamente relacionada ao setor operacional, leva-se em conta a lucratividade obtida pelas realizações empresariais.
Todavia, existe o risco de incorrer numa situação de bitributação que reduz significativamente a margem de lucro. A GAAP evita que erros como este aconteçam orientando os empresários antes que aconteçam os prejuízos.
Throughout our trajectory, we are proud to have been responsible for the accounting structuring of some of the most successful startups in the Brazilian market. With a broad vision of the innovation universe and deep knowledge about the challenges that surround the entrepreneurs' activity, we also work as consultants, guiding decisions from the development of the business plan to the most advanced stages of raising investments.
Dessa forma, a GAAP atua como principal referência técnica e fornecedora de suporte estratégico para hubs de inovação e algumas das principais iniciativas voltadas ao desenvolvimento e aceleração de startups dos mais variados segmentos do país. Entre em contato conosco para conhecer nossos serviços de perto.
